Gemino @ tekom 2018

Thank you to everyone who visited our booth for your time and interest! Once again, we had many interesting discussions behind the string curtain plus a wonderful get-together to celebrate our 25th anniversary.

Behind the string curtain: Gemino Managing Director Christian Schwendy at tekom

As well as the interesting presentations, the tekom annual conference also provides the perfect opportunity to discuss all things translation with Gemino’s Managing Director, Christian Schwendy. “We’re looking forward to three intense days at this year’s conference and hope to use the time to hold in-depth conversations with our customers and others interested in our...
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String Curtain-Up for: Gemino @ tekom 2018

After two successful tekom trade fair appearances, we’re returning this year with our unusual booth and hope to continue our “conversations behind the string curtain”. Once again, we’ll create a calm, comfortable retreat in the heart of the trade fair’s hustle and bustle – somewhere we can discuss matters over a good espresso. We look...
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How to keep marketing translations strictly marketing

A balancing act between creativity and reproducibility Global companies expect the translation of their marketing messages to be not only correct, but also culturally adapted and well formulated. This goes beyond pure technical translation and requires special cultural sensitivity, linguistic skill and, last but not least, creativity. In order to translate a marketing message into...
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Strategy in the anniversary year 2018

This year our Berlin team met for the traditional ‘strategy day’ in the inspiring atmosphere of St. Oberholz in Berlin-Mitte, just a few minutes’ walk from our office. It may only be a minor change of location, but this was important to give grand ideas and thoughts more free space than is possible in the...
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To certify, or not to certify, that is the question

Gemino Managing Director Christian Schwendy on the decision to target ISO 17100 certification Quality management, quality standards and certification – what significance do these have for a language service provider? In our industry, the need for quality is undisputed. But what exactly does “quality” mean? Crudely speaking, quality is when the end product meets the...
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25 years of Gemino

In 2018, we will be celebrating the company’s 25th anniversary. Gemino was formed in 1993 as a two-man operation when its founders, Stephan Bettzieche and Christian Schwendy, received their first assignment: to translate the FrameMaker software for the German-speaking market. 25 years and many millions of translated words later, Gemino is now one of the...
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