Marketing communication must be effective. And drive sales. Regardless of target language; tailored to the target market. Where it must be understood – create clarity, inform, trigger emotions and actions, build trust, align with the brand, and more. If the translation was “good,” it was clear in advance what should remain unchanged, what needs to be adapted, and what only needs the once-over. This may sound like the basics, but is actually quite complex.

The obligation: Turn marketing material into data that is repeatable, modifiable, standardizable, automatable, consistently managed, and secure. No matter what level of language quality you require: Well-translated brand statements, corporate language, claims, product names, terminology, image captions, and video and audio materials always represent good data. Gemino marketing translations deliver both: Impact and control.

If you don’t have a globally operating advertising agency available at the moment, just call us

Reach your customers. With every update and in all relevant channels.

Gemino combines brand thinking with multilingual process expertise, modern translation management system tools, GenAI, automation, and the knowledge of experienced linguists – supported by LLMs. And this applies to all aspects of content internationalization. We know the pitfalls, bottlenecks, and choke points of multilingual workflows. We identify suitable shortcuts and potential savings. We avoid everything that should not be done in marketing translation.

We translate your campaigns, websites, brochures, videos, social media, e-learning courses, and digital assets with maximum efficiency, and then manage them consistently and securely. Only in this way do your marketing messages remain intact after translation and transcreation, multiple revisions, storage in various formats, and regular updates. And so it continues. It is good to have someone who knows how to do this.