First Sales and Marketing Conference for Language Service Providers from 6–7 July in Geneva

The European Language Industry Association (Elia) is organizing a conference for sales and marketing professionals from 6–7 July 2017 in Geneva.

The ‘ND Focus on Sales & Marketing’ is aimed at all language service provider employees in sales and marketing roles and is the first conference in the industry which covers strategically important topics in the area of sales and marketing.

Christian Schwendy, Gemino managing director and Elia vice president: “The shift in our industry also changes the way sales works, trending towards individual customer solutions. But the clients’ attitude towards the providers is also changing. Furthermore, it is becoming increasingly important for language service providers to think in terms of brands. The conference ‘ND Focus – Elia’s focus on Sales & Marketing’ of the European Language Industry Association is attempting to close this gap.”

Further information is available at http://events.elia-association.org/nd-focus-sales-2017.