Three days behind the string curtain

The Gemino summary of tekom 2016

We thought long and hard in advance of the exhibition since we were exhibitors for the first time at tekom. And we developed an idea of an alternative stand which was a success:

“You have the most beautiful stand at the entire tekom exhibition.”
“An unusual stand”
“Can I take a photo of it so that we can copy the idea?”
“Refreshingly different”
“A wonderfully open yet virtually closed room for discussions”

… these were some of our guests’ reactions.

Fixed appointments ahead of the exhibition formed an important pillar of our content-based concept. We therefore had enough time for each discussion and the chance to exchange views in peace “behind the string curtain”. The lounge-like stand was the perfect place for discussions regarding a holistic approach which we are pursuing: a cooperative, transparent partnership with our clients within which individual processes as regards multilingualism take center stage in the respective company.

Christian Schwendy, Managing Director at Gemino, put it in a nutshell: “We do not want translation projects – we would like to advise and support our clients throughout the entire multilingual corporate communication. Translations are an obvious part of our services in this process.”

This process also includes three key topics that we put forward for discussion in Stuttgart:

• Minimal terminology management with TermCloud
• Country reviews with WebReview
• Marketing translation workflows

All of the topics have been met with great interest. Especially our browser-based WebReview for checking and correcting translations in the layout, which we presented for the first time as a beta version at tekom. In exchange with our guests we were able to note valuable suggestions regarding additional functions, areas of application and user-friendliness. A pilot phase is now planned with one of our clients.

Our summary of tekom: Three successful, intensive exhibition days with many impressions and discussions. We would like to warmly thank our visitors for their interest and their adherence to delivery dates. Only in this way was it possible for the concept to work!